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	<title>More Than Scratch The Surface &#187; services</title>
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	<link>http://www.scratch99.com</link>
	<description>A Journey In Web Development</description>
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		<title>Roundup &#8211; Work, Plugin News, Theme Update</title>
		<link>http://www.scratch99.com/2008/07/roundup-work-plugin-news-theme-update/</link>
		<comments>http://www.scratch99.com/2008/07/roundup-work-plugin-news-theme-update/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 13:18:09 +0000</pubDate>
		<dc:creator>Stephen Cronin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[Wordpress Plugins]]></category>
		<category><![CDATA[wordpress themes]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.scratch99.com/2008/07/roundup-work-plugin-news-theme-update/</guid>
		<description><![CDATA[Copyright © 2010 Stephen Cronin. Visit the original article at http://www.scratch99.com/2008/07/roundup-work-plugin-news-theme-update/.This is a brief update on what I&#8217;ve been doing, my plans for the site and my WordPress Plugins. 
Busy, Busy, Busy!
Work has been pretty busy. For those that don&#8217;t know, I head up the web team for a large organization based in Brisbane. The [...]]]></description>
			<content:encoded><![CDATA[Copyright © 2010 <a href="http://www.scratch99.com">Stephen Cronin</a>. Visit the original article at <a href="http://www.scratch99.com/2008/07/roundup-work-plugin-news-theme-update/">http://www.scratch99.com/2008/07/roundup-work-plugin-news-theme-update/</a>.<br /><p>This is a brief update on what I&#8217;ve been doing, my plans for the site and my WordPress Plugins. </p>
<h2>Busy, Busy, Busy!</h2>
<p>Work has been pretty busy. For those that don&#8217;t know, I head up the web team for a large organization based in Brisbane. The role is mostly management / internal consulting, but with<br />
a little hands on development.</p>
<p>The website uses the <strong>RedDot CMS</strong>, which is an interesting challenge for me, because it&#8217;s a proprietory Windows based solution, and I come from an open source background. I haven&#8217;t learnt much about RedDot itself yet, but I&#8217;m going to focus on that soon.</p>
<p>We&#8217;re looking getting a project off the ground to revamp the intranet site, which I&#8217;m very interested in. You&#8217;ll probably see some intranet related posts in future as I&#8217;ve been reading a lot about this topic.</p>
<p>I&#8217;ve also undergone some training in the <strong>Prince2 project management</strong> and <strong>ITIL service delivery</strong> frameworks, both of which were fairly intensive.</p>
<p>Because work&#8217;s busy, I have less time for my online ventures. It&#8217;s a little frustrating, as I have so many things I want to do. At least I enjoy work!</p>
<h2>WordPress Plugins</h2>
<p>As yet, I haven&#8217;t performed any <strong>testing of my plugins in WordPress 2.6</strong>, but I know I need to do it soon. I&#8217;ve had reports that <a href="http://www.scratch99.com/wordpress-plugin-dualfeeds/"><strong>DualFeeds</strong></a> works fine in WordPress 2.6, but don&#8217;t know about the others.</p>
<p>There is one very small issue with most of my plugins. WordPress 2.6 may break the Check Version function in the Options page. This <strong>does not affect the core functionality</strong> of the plugin and is only likely to occur if you have <a href="http://planetozh.com/blog/2008/07/what-plugin-coders-must-know-about-wordpress-26/"><strong>moved the wp-content folder from its default location</strong></a>. </p>
<p>The only plugin that&#8217;s likely to have it&#8217;s core functionality affected by this issue is <a href="http://www.jobsinchina.com/resources/wordpress-plugin-localcurrency/"><strong>LocalCurrency</strong></a>, which uses an <strong>AJAX call</strong> similar to the one used by the Check Version function. If you use LocalCurrency, don&#8217;t move the wp-content folder from its default location. </p>
<p>This means I&#8217;ll need to re-release all my plugins with this fixed. I&#8217;ll take the opportunity to add a few new features that I&#8217;ve been promising for a while.</p>
<p>Also, as mentioned in my last post, I&#8217;m working on a <a href="http://www.scratch99.com/2008/07/spammed-by-make-money-online-master/"><strong>new DoFollow plugin for WordPress</strong></a>, which will only reward the people who leave good comments with a DoFollow link. Progress is slow because of a lack of time.</p>
<p>I also have several plugins that I&#8217;ve written and use, but haven&#8217;t released because they need some polishing (ie an option page added, the code tidied up, etc). There are also several half written plugins, that I&#8217;ve never got back to. When I have time, I&#8217;ll plan to finish these off, but don&#8217;t hold your breath. </p>
<p>The problem is, the more plugins I release, the more work&#8217;s involved with maintaining and supporting them.</p>
<h2>New WordPress Theme Coming</h2>
<p>I&#8217;m also in the middle of creating a new theme that looks a lot better than the current one. I <strong>am </strong>a good web developer and I <strong>do </strong>have design skills, but this doesn&#8217;t come across looking at my blog. I plan to rectify this soon.</p>
<p>Here&#8217;s my current header (click to see full resolution):<br />
<a href='http://www.scratch99.com/wp-content/uploads/2008/07/old-header.png' title='Old Theme Header'><img src='http://www.scratch99.com/wp-content/uploads/2008/07/old-header.png' width="490px" height="70px" alt='Old Theme Header' /></a></p>
<p>Here&#8217;s a sneak preview of the new header (click to see full resolution):<br />
<a href='http://www.scratch99.com/wp-content/uploads/2008/07/new-header.png' title='New Theme Header'><img src='http://www.scratch99.com/wp-content/uploads/2008/07/new-header.png' width="490px" height="55px" alt='New Theme Header' /></a></p>
<p>Let me know what you think! That&#8217;s just the header. The whold theme will be revamped &#8211; in fact, I&#8217;m rewriting it from scratch. </p>
<h2>Direct Advertising</h2>
<p>With the new theme, I&#8217;ll probably start offering some <strong>direct advertising</strong>. Many other bloggers do this, but I haven&#8217;t taken the step yet. </p>
<p>I&#8217;ll nofollow the links, so as to stay in Google&#8217;s good books. I haven&#8217;t determined the pricing yet, but I&#8217;ll provide details in future.</p>
<h2>Services</h2>
<p>I&#8217;ve been turning down requests for <strong>custom WordPress plugins</strong> because I&#8217;ve been so busy. I&#8217;ll have to drop free model as there just isn&#8217;t time: I&#8217;m not going to stop working on my projects, unless I&#8217;m being paid for the work. </p>
<p>I&#8217;ll still be offering a <a href="http://www.scratch99.com/services/"><strong>Custom WordPress Plugin service</strong></a>, but I&#8217;ll have to be adequately compensated.</p>
<p>I&#8217;ll also offer a <strong>Custom WordPress Theme service</strong> in future, now that I have the taste for WordPress Theme development. This was always on the cards: it&#8217;s a natural extension for plugin developers with web design skills.</p>
<h2>Final Thoughts</h2>
<p>There&#8217;ll be a number of exciting things happening here in the coming months. I&#8217;m busy and I&#8217;m only going to get busier &#8211; but it&#8217;s all good!</p>
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		<slash:comments>13</slash:comments>
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		<title>Make Money Online &#8211; Don&#8217;t Forget Your Existing Skills</title>
		<link>http://www.scratch99.com/2007/12/make-money-online-dont-forget-your-existing-skills/</link>
		<comments>http://www.scratch99.com/2007/12/make-money-online-dont-forget-your-existing-skills/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 15:15:48 +0000</pubDate>
		<dc:creator>Stephen Cronin</dc:creator>
				<category><![CDATA[Monetization]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[skills]]></category>

		<guid isPermaLink="false">http://www.scratch99.com/2007/12/make-money-online-dont-forget-your-existing-skills/</guid>
		<description><![CDATA[Copyright © 2010 Stephen Cronin. Visit the original article at http://www.scratch99.com/2007/12/make-money-online-dont-forget-your-existing-skills/.A lot of my favourite blogs discuss making money online. I&#8217;ve been plotting how I can get in on the action &#8211; but I recently had a revelation. While reading about the many different strategies, I&#8217;d lost sight of what&#8217;s most likely to make me [...]]]></description>
			<content:encoded><![CDATA[Copyright © 2010 <a href="http://www.scratch99.com">Stephen Cronin</a>. Visit the original article at <a href="http://www.scratch99.com/2007/12/make-money-online-dont-forget-your-existing-skills/">http://www.scratch99.com/2007/12/make-money-online-dont-forget-your-existing-skills/</a>.<br /><p>A lot of my favourite blogs discuss <strong>making money online</strong>. I&#8217;ve been plotting how I can get in on the action &#8211; but I recently had a revelation. While reading about the many different strategies, I&#8217;d lost sight of what&#8217;s most likely to make me decent money online: <strong>leveraging my existing skill set</strong>.</p>
<h2>Do I Want To Make Money Online?</h2>
<p>Yes! When I started this blog, the purpose wasn&#8217;t to make money from it. I only wanted to cover my hosting costs. Slowly, I&#8217;ve started thinking it would be nice to make more money from it. Maybe take my family out to dinner. Maybe pay for a holiday. <em>Maybe, just maybe, even make a living online&#8230;</em></p>
<p>Why the change in my goals? Because I read so many blogs that discuss making money. <strong>That&#8217;s right &#8211; I&#8217;m blaming </strong><a title="A list of the blogs I regularly read" href="http://www.scratch99.com/2007/12/are-you-in-my-feed-reader/" target="_blank"><strong>you guys</strong></a>! </p>
<h2>So What Ideas Have You Been Putting Into My Head?</h2>
<p>There are a lot of great posts out there about making money online.</p>
<p>Some cover strategies that could generate extra income from this blog, such as <a title="Yaro&#x27;s excellent article on Affiliate Marketing through a blog" href="http://www.entrepreneurs-journey.com/856/affiliate-blogging/" target="_blank">Affiliate Marketing</a>, <a title="Josh&#x27;s article on how to create and market an ebook" href="http://ez-onlinemoney.com/blog/internet-marketing/how-to-create-and-market-a-ebook-or-report/" target="_blank">creating and selling an ebook</a> or <a title="BlogClout on how to write an info product" href="http://www.blogclout.com/blog/november-goal-create-a-quick-info-product/" target="_blank">information product</a>, <a title="Maki&#x27;s excellent list of sponsored post services" href="http://www.doshdosh.com/a-definitive-list-of-paid-blogging-websites/" target="_blank">sponsored posts</a> or displaying ads from <a title="ProBlogger Darren writes about WidgetBucks" href="http://www.problogger.net/archives/2007/10/02/widgetbucks-a-new-advertising-option-for-your-blog/" target="_blank">WidgetBucks</a>, TLA, Kontera, etc. </p>
<p>Others involve creating additional sites. For example: <a title="Maurice, The Cayman Host, writes about creating mini sites quickly" href="http://www.thecaymanhost.com/blog/item/build-mini-sites-fast" target="_blank">building niche mini sites</a> and promoting them through <a title="Josh&#x27;s interview with Tim Gorman - with loads on information on promoting niche sites through Article Marketing" href="http://ez-onlinemoney.com/blog/article-marketing/article-marketing-and-niche-marketing-with-tim-gorman-interview/" target="_blank">article marketing</a> or <a title="Gerry&#x27;s interview with Terence Chang about starting an online store" href="http://whereisthatmoney.blogspot.com/2007/11/start-virtual-store.html" target="_blank">starting an online store</a>.</p>
<p>All of these sound possible to me. I&#8217;m convinced I could successfully implement these strategies. In fact, I&#8217;m planning to put more than one of these into place in the near future (but that&#8217;s a story for another day). </p>
<h2>No Magic Solutions</h2>
<p>One thing has stood out with everything I&#8217;ve read. None of these strategies will make me rich overnight. Many people point out that <a title="Garry Conn&#x27;s post on how making money is actually hard work" href="http://www.garryconn.com/why-in-the-hell-do-you-want-to-make-money-online.php" target="_blank">making money online is not an easy business</a>. It&#8217;s possible, but it&#8217;s hard work and slow progress.</p>
<p>So, let&#8217;s stop for a minute. I&#8217;m spending lots of time learning something new, which is going to be hard work and take time to pay off? That&#8217;s fine. But why not make money from what I already know? I should be able to start earning right away. <em>I&#8217;d forgotten the simplest route</em>.</p>
<h2>Leveraging Your Existing Skill Set</h2>
<p>It will be different for everyone, but I&#x2019;m sure that everyone has some skill or talent that they can leverage to <a href="http://ez-onlinemoney.com/">make money online</a>. </p>
<p>Think about your skills. Are you an SEO expert? Provide a website review service. A niche marketer? Provide a consulting service for starters. An architectural assistant? Do some freelance work. Get the picture?</p>
<p>Of course, many people do this already, but I haven&#8217;t seen anyone <strong>writing about it</strong> as a way to <strong>make money online</strong>. I&#8217;m not sure if it&#8217;s because people think it&#8217;s obvious or whether it&#8217;s not glamorous enough. Maybe it&#8217;s because there&#8217;s not as much mileage in telling people to do what they already know! </p>
<p>Whatever the reason, <em>if you&#8217;re not utilising your skills you need to think about how you may be able to do this</em>.</p>
<h2>Argument Against Leveraging Your Skill Set</h2>
<p>There is an argument against offering services which use your skill set: In most cases, it won&#8217;t lead to passive income. To keep the revenue stream going, you will have to actively keep working. </p>
<p>It may be better to spend the time developing passive income streams, which only require minimal work to maintain.</p>
<h2>But There Are Follow-on Benefits</h2>
<p>In addition to the immediate monetary benefits, there are follow-on benefits of offering services based on your skill set. </p>
<p>Providing services can help you position yourself as an <strong>expert in your niche</strong>, driving your blog forward and leading to greater opportunities down the line. It&#8217;s likely to lead to loyal readers, higher traffic, <a href="http://www.everyonesarticles.com/Category/Advertising/65">increased advertising</a> income, higher sales of ebooks and so on.</p>
<h2>How I&#8217;m Going To Leverage My Skill Set</h2>
<p>What skills do I have? I can write <a title="My WordPress plugins page" href="http://www.scratch99.com/wordpress-plugins-by-stephen-cronin/" target="_blank"><strong>WordPress plugins</strong></a> and develop websites. </p>
<p>I have other skills too, but these are the ones I think will <em>best translate into online income</em>. When I answered a <a title="RT challenges me to rewrite the Simple Spam Filter plugin" href="http://www.untwistedvortex.com/2007/11/12/a-wordpress-plugin-rewrite-challenge/" target="_blank" class="broken_link">WordPress Plugin Rewrite Challenge</a>, I realised there&#8217;s a market for <em>custom WordPress plugins</em> and <em>plugin modification</em> that I can tap into. </p>
<p>I&#8217;m now offering <a title="My Services page offering custom WordPress plugins and web development services" href="http://www.scratch99.com/services/" target="_blank"><strong>services</strong></a>, including custom WordPress development. I&#8217;m not expecting to make a lot of money (one plan is free!), but it&#8217;s more likely to provide an immediate revenue stream than the other strategies are. I&#8217;ll persist with those as well, but services offer better short term value for me. </p>
<h2>The Final Word</h2>
<p>If you don&#8217;t offer <em>services based on your existing skill set</em>, you need to consider <em>what services you could offer</em>. By all means, pursue other ways of making money online, but don&#8217;t pass up an option which may lead to <strong>easy money</strong>.</p>
<p>What do you think? Let me know if you agree, or if you think I&#8217;m wrong!</p>
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		<slash:comments>145</slash:comments>
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		<title>My Site Reviewed On Untwisted Vortex</title>
		<link>http://www.scratch99.com/2007/08/review-on-untwisted-vortex/</link>
		<comments>http://www.scratch99.com/2007/08/review-on-untwisted-vortex/#comments</comments>
		<pubDate>Thu, 23 Aug 2007 03:49:29 +0000</pubDate>
		<dc:creator>Stephen Cronin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[services]]></category>

		<guid isPermaLink="false">http://www.scratch99.com/2007/08/review-on-untwisted-vortex/</guid>
		<description><![CDATA[Copyright © 2010 Stephen Cronin. Visit the original article at http://www.scratch99.com/2007/08/review-on-untwisted-vortex/.A couple of days ago, my site was reviewed by RT Cunningham on Untwisted Vortex. I was happy with the review, but this post isn&#8217;t about the review &#8211; it is about the service provided by Untwisted Vortex.
RT didn&#8217;t review my site because he thought [...]]]></description>
			<content:encoded><![CDATA[Copyright © 2010 <a href="http://www.scratch99.com">Stephen Cronin</a>. Visit the original article at <a href="http://www.scratch99.com/2007/08/review-on-untwisted-vortex/">http://www.scratch99.com/2007/08/review-on-untwisted-vortex/</a>.<br /><p>A couple of days ago, <a href="http://www.untwistedvortex.com/2007/08/20/blog-review-more-than-scratch-the-surface/" title="The review of More Than Scratch The Surface on the Untwisted Vortex site" class="broken_link">my site was reviewed</a> by RT Cunningham on <strong>Untwisted Vortex</strong>. I was happy with the review, but this post isn&#8217;t about the review &#8211; it is about the service provided by <a href="http://www.untwistedvortex.com/" title="The Untwisted Vortex Home Page" class="broken_link"><strong>Untwisted Vortex</strong></a>.</p>
<p>RT didn&#8217;t review my site because he thought it was a great site. He didn&#8217;t review it because I paid him. He reviewed it simply because I asked him to on his <a href="http://www.untwistedvortex.com/2007/08/13/comment-for-a-review/" title="The Comment For A Review Post on the Untwisted Vortex site" class="broken_link"><strong>Comment For A Review</strong></a> post. This is a <strong>great service</strong> which many have taken up.</p>
<p>Untwisted Vortex is all about helping other bloggers make the most of their blogs. I have to say it has really helped me &#8211; there is a <strong>ton of good advice</strong> there. Services such as <strong>free blog reviews</strong> are the icing on the cake. </p>
<p>In my 3 short months in the blogging game, I can honestly say I have met a lot of nice people. RT stands out in particular, because not only is he helpful, he always makes very good sense. It&#8217;s a rare case when I disagree with something he says. </p>
<p>I have my own ideas about how to do things, so I can&#8217;t promise I&#8217;ll <strong>always follow</strong> his advice, but I can promise I will <strong>always listen</strong> to it. </p>
<p>Now this might read like a Sponsored Post, but I can assure you it&#8217;s not &#8211; it&#8217;s just my honest opinion about JT and Untwisted Vortex. If, for some reason, you haven&#8217;t checked out his site &#8211; get over there.</p>
<p>Do you know of any other sites which are exceptionally helpful? If so, let me know in a comment below.</p>
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		<slash:comments>7</slash:comments>
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