Happy Chinese New Year! The arrival of the Chinese New Year seems like a good time to announce my new blog at jobsinchina.com. Primarily a blog, for now, JobsInChina will cover issues related to living and working in China. (more…)
More Than Scratch The Surface has finally been penalised by Google. I noticed today that my toolbar PageRank has dropped from PR4 to PR0. It appears to only be a toolbar PR penalty - I am still in the same place in the SERPs. (more…)
In my last post, I talked about Adsense Smart Pricing and how blogs can avoid it by only showing ads to search engine visitors.
One option for WordPress is the Who Sees Ads plugin, which has the ability to do this. I prefer the Shylock Adsense plugin for the reasons given in my last post: automatic placement of ads; no need to enter placeholder in each post; easy to move ads from, say, top right to top left, etc.
The problem with Shylock Adsense is that although it can show ads on old posts only (mostly search engine traffic), there is no option to show ads only to search engine traffic. I really wanted this functionality, so I added a few lines of code to the plugin to enable it. In this post I explain how to do it. (more…)
In my last post, I mentioned the danger Adsense Smart Pricing poses to blogs. Blogs are particularly vulnerable because most blogs don’t work well with Adsense. In this post, I examine the issue further and look at a couple of potential solutions for WordPress users - but there’s a twist in the tale. (more…)
Adsense - some love it, some hate it. It doesn’t work for all sites, but there’s no denying that on the right site, it can make a lot of money.
Most beginners don’t understand what type of site it works well on. They slap Adsense on their blog and expect the cash to come rolling in. Of course, it doesn’t. Why? Because Adsense doesn’t work well on their type of site.
In this article, I explain the underlying principle of Adsense and look at the attributes of sites that are successful with Adsense. (more…)
When I started blogging five months ago, I hadn’t even considered the possibility of writing sponsored posts. To be honest, I only wanted to write original content and I was against memes, awards, sponsored posts, etc. (more…)
22 cents actually. A day or so after enabling Google Adsense, my blog generated its first income from a click. A day later, another cent appeared. I’m not sure where the extra cent came from. It’s not from a click and it can’t be from impressions. I guess Google were just feeling generous.
Return readers will notice some changes here at More Than Scratch The Surface. I normally don’t blog about changes, but in this case, there are so many that I thought it would be worthwhile. Here’s a rundown on them. (more…)
This is just a link to a project for my students. Please ignore.
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